Pacific Coast Commercial Featured on GlobeSt.com: Balancing AI Innovation with Human Buy-In

We are thrilled to announce that Pacific Coast Commercial was recently featured in a prominent article on GlobeSt.com, detailing our measured approach to implementing Artificial Intelligence (AI) in commercial real estate operations.

Our Vice President of Property Management, Allie Taggart, shared key insights at the Rent Manager User Conference, emphasizing that success with new technology hinges not just on the software, but on the people who use it.

The Biggest Barrier to AI: User Adoption

In her comments, Taggart stressed that technology is useless if it's not embraced by the team.

“If they don’t understand it and how it will improve their job, then they won’t use it,” Taggart said.

This means AI implementation must be a leadership-driven initiative. According to Taggart, leaders must showcase AI as a solution, prepare staff with proper training, and proactively "listen to all the questions and the fears from their employees."

Balancing Small Gains with Major Risks

At PCC, we are firm believers in leveraging AI for efficiency, but we are doing so with clear boundaries.

“Currently, we’re using it for small repeatable tasks like invoicing and note-taking,” Taggart explained. “When it comes to things like compliance and underwriting and building relationships, AI is not there to help us yet.”

This careful approach is vital when considering the risks. Fellow panelist Hue Chen of Saglo Companies highlighted the high-stakes risk involved: "It might be right 97%, but if you’re doing a $150 million deal, and it’s 97% correct, that’s not good enough.”

For PCC, the main barriers to wider AI adoption remain security concerns, adoption costs, and proving a meaningful return on investment (ROI).

Proving the True ROI of AI

To make a compelling case for technology adoption, Taggart suggests reframing the conversation around ROI for investors. It's not just about the hours you save; it's about what you gain.

“Don’t just add up the hours you saved, instead you should make a list of all the extra things that you can do because of the time you saved – such as giving more time to working on a Cap X plan or other long-range planning,” Taggart noted.

AI allows us to shift our best minds away from tedious tasks and focus on high-value, strategic work that truly impacts the bottom line and client relationships.

The Industry Underprepared

The PCC philosophy aligns with findings from a recent Dealpath survey of institutional real estate investors, which found that while 90% of firms are focused on AI, a staggering 93% report barriers to adoption. The top barriers cited were a lack of internal expertise and compliance concerns—mirroring the points Taggart raised.

The survey concluded that real estate investors are pragmatic and understand that better data infrastructure is crucial. 98% of respondents listed improving data systems as a top 24-month priority, confirming that robust, centralized data is the necessary engine for any successful AI adoption.

We are proud to share our insights with the industry and encourage you to read the full article on GlobeSt.com to understand the nuances of AI adoption and risk mitigation in commercial real estate.

Read the full GlobeSt.com article here: San Diego CRE Firm Using AI for Small Tasks but Lists Risks

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